web design company in Kolkata

Any website should be designed with the help of an SEO company considering your audience and has to ensure a better user experience. Your website happens to be an important aspect of the online existence of your brand. So, you should design it properly. Remember that your website allows you to nurture your bottom-of-the-funnel leads to get conversions. Accordingly, you can’t afford any website failures so your prospects might bounce off your website.   In this article, we have identified the reasons why good website design is crucial from the perspective of your audience.   1. Branding   Your website portrays your brand and everything that it stands for. Nowadays, it's the first thing that people look at to understand a brand and we all know that the first impression is the last. The design elements, such as images, colors, fonts, etc. all comprise your brand identity. So, you must choose those elements carefully and maintain their consistency across your website. ...